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Jonathan Lewis

Head of Digital & Partnership Innovation at Channel 4


Jonathan is responsible for driving Channel 4's industry leading commercial innovation agenda and digital revenue growth through its 13.5m viewer database and integrated marketing partnerships.

Last year Jonathan oversaw Channel 4 becoming the first European broadcaster to launch programmatic buying on its TV on-demand platform, All 4. This year he has led the channel’s latest digital innovation, Premium Video Ad Xchange (PVX), which enables all advertisers to programmatically buy targeted audiences on All 4 across mobile devices and for the first time, shared TV platforms, steering Channel 4 ever closer towards the Holy Grail of TV advertising – personalised ads on linear TV.

Previously Jonathan was Managing Director at Vevo (UK) and Head of Digital Media and Commercial Development at Five and the Northern & Shell Group’s digital assets (OK!, Star, New, Express Group Newspapers).

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