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Jonathan Lewis

Head of Digital & Partnership Innovation at Channel 4

Profile

Jonathan is responsible for driving Channel 4's industry leading commercial innovation agenda and digital revenue growth through its 13.5m viewer database and integrated marketing partnerships.

Last year Jonathan oversaw Channel 4 becoming the first European broadcaster to launch programmatic buying on its TV on-demand platform, All 4. This year he has led the channel’s latest digital innovation, Premium Video Ad Xchange (PVX), which enables all advertisers to programmatically buy targeted audiences on All 4 across mobile devices and for the first time, shared TV platforms, steering Channel 4 ever closer towards the Holy Grail of TV advertising – personalised ads on linear TV.

Previously Jonathan was Managing Director at Vevo (UK) and Head of Digital Media and Commercial Development at Five and the Northern & Shell Group’s digital assets (OK!, Star, New, Express Group Newspapers).

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