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Steve Hawley is Principal Analyst and Consultant for tvstrategies„¢ which provides consulting and program management services, technical and business feasibility analysis and subject matter expertise relating to the software technologies that enable securely delivered IP video services. He recently led the definition and co-led the build-out of a multichannel TV and Cloud DVR service that now serves thousands of students at colleges and universities across the US. Starting on paper, he wrote the Requirements, designed the consumer-facing apps and service delivery infrastructure, ran the vendor selection and RFP processes, and co-directed development and deployment of the infrastructure and the apps.