Carey Kolaja - Global Product Officer, Citi
Not too long ago, important information was memorized. We knew phone numbers by heart, but now the numbers of closest contacts could be lost in a crisis. We rely so heavily on technology for things we couldn’t have imagined just a few years ago – navigating directions, connecting with colleagues, sharing files, finding love to name just to start the list.
The proliferation of devices and apps has changed our lives making us more efficient yet more distracted and more functional but less emotional. As quickly as our dependency on apps as we know them emerged, another paradigm is starting to take hold, a new user experience driven by voice, motion and emotion.
Color and visuals won’t be the only means to elicit emotion. Rather language, tone, and context will be the catalyst for creating trust and adoption between customers and brands based on life events and dynamic micro moments.
Voice-driven virtual assistants like Siri and Alexa, powered by artificial intelligence, are leading this new evolution. It’s changing consumer preferences for how we work and how we buy. We’re architecting an invisible experience. According to market research firm IHS Markit, more than 4 billion consumer devices will make use of digital assistants by the end of 2017.
The way we market, design and distribute products will change as apps disappear and interfaces become invisible. For a new UI experience to achieve initial adoption, we have to gain customers’ trust. We’re designing now for the more powerful and pervasive technologies of the future. Together let’s explore the anatomy of an invisible user experience.