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Markus Grupp

Director, Digital Experience at Indigo


Markus is currently Director, Digital Experience at Indigo, Canada's leading book and lifestyle retailer and the world's "first cultural department store." He leads a team responsible for designing delightful digital experiences for Indigo customers online and in-store, that add joy to our customer's lives. Over the past decade, he has held leadership roles in customer experience, product and service design roles at Fortune 500 companies, leading design firms and start-ups in Europe and Canada.

Most recently, he led the in-house Service Design team at TELUS, tackling complex customer & business problems using design thinking, capability building and organizational change to create great customer and employee experiences.Markus previously built and led the User Experience Centre of Excellence at Rogers Communications, responsible for delivering the end-to-end experiences for entertainment, communication, smart home and transactional services. 

Prior to returning to Canada, Markus was as a product manager and experience designer at Orange/ France Telecom, Nokia/ Mobile Innovation and leading design firms in the United Kingdom. Markus holds a Master's degree in interaction design from the University of Westminster, London and a Bachelor's degree in Arts & Business from the University of Waterloo, Canada.