Laura ChaibiDirector of Ad Marketing and Insights – International at Roku
Laura Chaibi is a seasoned media and marketing professional who has pioneered digital media measurement across online, mobile, social, and video for consumer, media, and advertising insights and effectiveness; more than $200m of insights and multimillion dollar ad budgets have been managed under her watchful eye over her 20-year career at a company and industry level.
Her background working with major global broadcasters, digital and advertising brands worldwide including Yahoo, Orange France Telecom, BBC, AOL and Comcast has primed her for International expansion at Roku leading Advertising Marketing and Insights with Roku. She has amassed technical skills from years steeped in digital measurement for VOD platform requirements and analytics.
Laura is CIM qualified from London Metropolitan University and sits on the board of WIRe, Women in Research Executives, a USA not for profit helping women globally with their paths into leadership roles.
Originally from Vancouver, Canada, Laura has lived and worked across four continents. and has returned to the UK after several years based in Dubai.
She is back to build out the emerging future of Connected TV advertising and measurement and all it has to offer.