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Alla is a Director of Technology, Strategy and Standardization at Amdocs. She has over 20 years of varied experience in Telecommunication Standards development lead, in Technology Strategy and in System Architecture from Alcatel, Motorola, Intel, Marvell and Allot Communications. Alla has wide experience of leading standardization work in 3GPP, IETF, ETSI NFV, BBF, ETSI MEC, being a Rapporteur and a leading contributor of numerous work items in the areas of 5G, Policy Control and Charging, NFV, SDN, Service function chaining, Control-User Plane split and Congestion management. She has served on the Program Committees of several conferences (e.g. IEEE ICC and IEEE CSCN), published at top research venues and holds multiple patents. Her current interest is related to network evolution domain with focus on NFV and SDN areas both in Standardization and Open Source domains. Alla holds a BSc in Mathematics and Computer Science from Tel Aviv University and MSc in Technology Management from New York University.