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Charlotte Palfrey is a senior analyst in Ovum's Communications and Social team and focuses on messaging and social media. Having previously worked within Ovum's Digital Media team, she also has experience in the crossover between media and messaging such as digital content publication strategies on messaging apps. Charlotte is responsible for Ovum's Social Media Tracker and digital communications analysis, with a particular focus on messaging on both carrier and OTT levels. Charlotte holds a master's degree in Mathematics from the University of Warwick.