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As Senior Director, Strategic Engagement, Kobus Smit is responsible for the engagement of Mobile Network Operators (MNOs) and related parties with GSMA programmes and activities in Europe. This entails bringing together stakeholders around key strategic initiatives for the benefit of mobile operators, the industry as a whole and the millions of people using telecommunication products every day. Prior to joining the GSMA, Kobus spent 8 years with Deutsche Telekom, where he was responsible for the development and evolution of Voice and Messaging products. During this time, he was Chair of the “IP Communication Leadership Team” – a cooperation between the world’s leading mobile telecommunication operators to deliver enriched, quality communication services globally. Earlier in his career, Kobus was CMO of Nimbuzz (a mobile chat, messaging and VoIP provider), headed a mobile start-up, led Product Marketing for a major energy provider and held positions in management- and strategy consulting. Kobus holds an MBA from the Rotterdam School of Management and degrees in Industrial Engineering from the University of Pretoria. He has lived and worked in South Africa, the United Kingdom, the Netherlands and Germany.