Petja Heimbach is Chair of the “IP Comms Leadership Team” @GSMA – a cooperation between the world’s leading Mobile Telecommunication Operators to deliver enriched, quality communication services to the billions of people using Operator services every day (www.gsma.com/rcs). In his ´day job´, Petja is responsible for Communication Products at Deutsche Telekom. His main objective is to lead DT’s transition towards IP communications, accompanied with the adoption of a new market model. Petja held several leading positions at DT in Marketing and Product Management. Earlier in his career, he assisted local Telco carriers as strategy consultant and led a start-up for digital media production. Petja holds a PHD from the University of Göttingen and degrees in Business Engineering from the University of Karlsruhe, Germany.