Mark Oliver

Senior Director - Consulting and Custom Solutions at Informa Tech

Mark works with technology vendors and digital service providers to understand their business objectives and designs, manages and delivers consulting solutions to drive their growth strategies.

Recent projects include: working with a telecoms equipment provider to develop a go-to-market strategy to win business in specific vertical industries, helping a digital services provider to identify and size the most lucrative markets to support the international expansion of its offering and working with multiple technology vendors to analyse customer expectations and create messages focused on the right target audience, increasing the value and effectiveness of subsequent marketing campaigns and content.

Mark has previously spoken at both Mobile World Congress and AfricaCom, on topics ranging from digital transformation in telcos, to the impact of AI on the future of the workforce.