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West Africa Com 2023
June 2023

Aminata Kane
CEO at Orange - Sierra Leone


Aminata Kane NDIAYE has been Managing Director of Orange Sierra Leone since April 2018. She is also Chairman of the Board of Orange Mobile Finance Sierra Leone. With her at the helm, the Orange subsidiary in Sierra Leone has become the market leader, significantly improved its profitability with more than 20% revenue growth per year and +20 EBITDA points, and has established itself as a key player in CSR (education and health) and in innovation with the launching of microcredits, Orange energy and e-Education.

She joined the Sonatel Group in 2013, in Dakar, as Head of B2C Marketing Performance, on the subjects of strategy, profitability, process efficiency, customer experience and loyalty. Then in 2016 took the Marketing direction of Orange Money, and contributed to the exponential growth of mobile money.

A graduate of HEC Paris Grande Ecole and holder of an MBA from the Massachusetts Institute of Technology (MIT), Sloan School of Management, Aminata began her career at McKinsey & Company Paris, with various assignments in Europe and Africa. From 2009 to 2011, she participated in the definition of strategies and operational improvements in various sectors (telecom, retail, marketing, banking). She had previously worked for Goldman Sachs in Paris and London, BNP Paribas in Geneva and at MEDEF in Paris.

Aminata is married, mother of two young children, and an entrepreneur: at both HEC and MIT, she was President of the Africa Business Club, and in 2012 launched a fashion start-up between Senegal and the United States.

She was named in 2017 Young Leader of the French-African Foundation, in 2019 Young Global Leader by the World Economic Forum in Davos, and in 2020, at 36, she was also named CEO of the year by the AfricaCom / AfricaTech Festival.

Agenda Sessions

  • Panel: Telco 2.0 - West Africa’s evolving 21st century telcos