5G World Summit is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

21 - 23 September 2021, ExCeL, London
20 - 24 September 2021, Virtual Event

Guillermo Escofet
Principal Analyst: Digital Consumer Platforms at Omdia

Profile

As part of Omdia’s digital consumer platforms team, Guillermo covers mobile app ecosystems, including the mobile augmented reality market and aspects of the mobile games market; bundling partnerships between over-the-top (OTT) players and communication service providers; and carrier billing across media and other verticals.

Guillermo focuses on monetization and partnership strategies, and he sizes and monitors consumer spend transacted via app stores, advertiser spend on in-app advertisements, media and other digital services revenue derived from wholesale or revenue-share bundling deals with communications service providers, and the wider market for carrier-billed OTT products and services. Guillermo has a long pedigree at Informa covering mobile media. Before joining the company in 2002, he worked as a business and current affairs journalist. He is fluent in English, Spanish, and Catalan. Guillermo holds a history and politics degree from the University of Warwick in the UK.

Agenda Sessions

  • Analyst Intro | The State of the Market Report: Carrier Billing

    09:30
  • Analyst Intro: The state of the market report: carrier billing

    09:30
  • Panel Discussion | Expanding the Digital Opportunity

    12:00
  • Panel Discussion: Expanding the digital opportunity

    11:50