Shannon Smuts Brauer, Founder and CEO at Pure Good Food
In 2013, after a stint on MasterChef SA, Shannon Smuts Brauer launched Pure Good Food, with a vision to provide affordable & nutritious food to the corporate space, whilst providing access to market for local, small-scale farmers and upskilling youth with no formal skillsets or training. After partnering with GetSmarter (now 2U) in 2014, and feeding thousands of mouths over the past 6 years, Pure Good has expanded to service SA's largest retailer, The Foschini Group, Workshop17, Valenture Institute, NTT/Dimension Data and numerous other companies & startups. Once Covid-19 arrived, the lockdown saw Shannon turn to her networks for fundraising and utilise one of her corporate kitchens, to run a feeding scheme providing kids in vulnerable communities in Khayelitsha, Samora Machel and the refugee tented village in Goodwood with daily nutritious meals. Shannon lives her values and is a prime example of the power of combining passion and purpose.