Camille MendlerChief Analyst at Ovum
Camille Mendler leads Ovum's SoHo and SME practice, with a global remit to drive thought leadership in the small-business universe. With more than 20 years' experience in the digital economy, she specializes in enterprise services, cloud and virtualization, B2B segmentation, bundling strategy, channels to market, new business models, the freelance economy, broadband, IoT and digital transformation. As practice leader, she helps digital service providers build successful relationships with the world's smaller enterprises, ranging from solopreneurs to mini-multinationals. Her areas of expertise include anticipating digital consumption needs, identifying buyer segments, creating value propositions and determining sales channel mix.