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Jay McBain, principal analyst, global channels for Forrester Research, is one of the most visible thought leaders in the global technology channel. Named one of the Top 40 Under Forty by the Business Review, as well as to numerous channel magazines' top influencer lists, he is often sought out for industry guidance and future trends. He has spent his 24-year career in various executive channel sales, marketin, and strategy roles within IBM, Lenovo, Autotask and ChannelEyes. McBain represents Forrester on the Channel Partners Editorial Advisory Board.
70 Percent of Your Peers Want Out. Why?
Location: South Convention Center, Level 3, South Seas B
You’ve heard of business transformation and digital transformation — heck, you may even be delivering it for your customers. Have you heard of channel transformation? What are you doing to disrupt your own business, given the intensity of new buyers, buying journeys, competitors and a rapidly shifting channel landscape? Learn why 96 percent of channel partners don’t expand beyond 10 people and jump on a market where 70 percent of your peers are looking to exit in the next few years. This is the future. This is future intense.
Open to all attendees.