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10:00am - 5:00pm 420 mins
Registration sponsored by RingCentral

Location: Concourse Level, Hall A

1:00pm - 5:00pm 240 mins
Robin Robins Marketing Workshop
MSP Marketing Secrets to Double or Triple the Number of QUALITY Managed Services Clients You Have in the Next 12 Months sponsored by Dell Expert Network
  • Announcer Lucas Chaya del Pino - Head, Dell Expert Network
  • Speaker Robin Robins - CEO and Founder, Technology Marketing Toolkit

Location: Level 1, West Salon

Discover What 99% of All MSPs and IT Services Companies Don’t Know About Attracting and Closing High-Profit Managed Services Clients

Do you lack a marketing plan for your IT services business, but don’t know where to start? Maybe you’ve tried a number of different marketing tactics, but NONE has delivered the consistent results you want? Are you disgusted by your lack of growth and the money you are currently making from your business and want to finally do something about it?

Then this is a MUST-ATTEND workshop you won’t want to miss. During this half-day session, Robin Robins will lay out the exact marketing blueprint she’s developed and refined over the last 17 years working with over 8,000 MSPs and IT services firms to consistently attract more and better quality clients … to free themselves from cheapskate clients and price resistance … to easily commanding premium fees and raise their prices without any pushback from clients… to finally take back control over their business making it profitable, stable and FUN again. You’ll discover:

  • The 4 Foundational Pillars of all great IT services marketing plans. Get even one wrong and you’ll suppress the quantity and quality of clients you’re attracting. Get them right and you’ll open a floodgate of new opportunities and sales.
  • How to set up autopilot "Marketing Oil Wells" in your business that will deliver a steady, predictable flow of high-quality prospects to your door on an ongoing basis. This process is extremely important if you want to simplify and reduce the workload of marketing, selling and getting more new clients.
  • Advanced sales and positioning strategies for selling managed services and IT support that will erase price resistance, sales stalls and the need to do a lot of “convincing” to get a prospect to buy.
  • How to avoid wasting thousands of dollars and precious time on marketing campaigns that won’t work. I'll reveal the exact marketing formulas, offers, media and strategies that have been proven to work when marketing IT services.
  • How to have prospects instantly acknowledging you as the top expert in your market area. Use this strategy and you will literally sway your customer’s buying criteria in your favor, regardless of price, and frustrate your competitors to no end.
  • How to build and monetize highly responsive client and prospect lists for marketing. This may be the most important lesson you’ll learn in this session.

All Access pass required to attend this session. 

4:30pm - 7:30pm 180 mins
ACWConnect Live!

Location: Marriott Marquis, LeDroit Park (Meeting Level 3)

ACWConnectLive! is the perfect way to kick off the Channel Partners Evolution event!

Embracing Diversity: Leveraging Unique Talents

The United States of America is celebrated around the world as a “melting pot” of people from many countries and cultures. Our diversity is intrinsic to our foundation, our value and our success. Two centuries later, as we meet in our nation’s capital, let’s revive that vision for modern times.

Diversity is not only race and gender, which dominate today’s headlines, its ethnicity, religion, politics, socio-economics, gender identity, sexual orientation, age, personality and ability. Each offers a different life experience, a different point of view, a different way of doing things.

We can bristle at these differences and retreat to our separate corners, or we can embrace them and marvel at our collective capacity to change our companies, communities, country and the world. Join us at ACWConnect Live! to learn and share ways to promote inclusion and leverage diversity in all its forms.

To become an Alliance of Channel Women member and to attend for FREE, visit

To become a Sponsor, click here

To register for this event, click here

This event is free to paid members in good standing.

Pre-registration closes on Friday, September 6 at 12:00 pm ET. Tickets are limited. Additional tickets may be available at the door on a "first come, first served" basis.

7:00pm - 9:00pm 120 mins
First-Time Attendee Reception
First-Time Attendee Reception

Location: Marriott Marquis, Dignitary

Are you new to the show? Network with fellow newcomers and get tips from seasoned veterans while grabbing a bite. It’s a great way to kick off your show experience.

Separate registration required. Open to first-time Channel Partners attendees only. 

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