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All the latest Channel Partner Evolution news stories, articles, and reports in one place.

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Discover all the latest updates, breaking news and channel trends brought to you by Channel Partners and Channel Futures

Robin Robins: Tough Talk About Successful MSP Marketing

If an MSP’s marketing is focused on branding and awareness, they’re just dumping money. That’s according to Robin Robins, CEO and founder of Technology Marketing Toolkit. She led a pre-conference workshop titled “MSP Marketing Secrets to Double or Triple the Number of Quality Managed Services Clients You Have in the Next 12 Months” at last year's Channel Partners Evolution in Washington, D.C.

The 5G Channel Opportunity: Verizon, Sprint Tell All

The big wireless carriers are readying their fifth-generation (5G) networks for deployment and educating the channel on the role partners can play in selling services to rake in the dough. Last year, at Channel Partners Evolution we brought together representatives from Sprint and Verizon to help partners understand how to build client strategies for hardware and infrastructure upgrades, and enable them to visualize opportunities for real-world applications for the game-changing technology. 

Google Cloud’s Gearhart: Cloud Prompts Changing Ecosystem of Providers

Only 20% of workloads globally are running in the cloud. A massive opportunity awaits partners that can help businesses navigate their complicated cloud journeys, and it requires a different type of ecosystem. That’s what Carolee Gearhart, Google Cloud‘s vice president of worldwide channel sales, told attendees during her keynote, titled “It Takes an Ecosystem: How Partnerships Can Drive Digital Transformation,” at Channel Partners Evolution 2019 in Washington, D.C. 


It Takes an Ecosystem: How Partnerships Can Drive Digital Transformation

Enterprises are undergoing digital transformations and are increasingly working with an ecosystem of cloud providers, systems integrators, solutions providers, technology integrators and more. During this keynote at Channel Partners Evolution 2019, Carolee Gearhart, vice president of worldwide channel sales at Google Cloud, explored the critical role that partnerships play in driving customer success, as well as the opportunities that digital transformation is creating for an entire ecosystem of cloud-centric businesses.

Top Gun 51 Next-Gen Channel Leader Panel

Join Diane Krakora, founder and CEO of PartnerPath as she asks three Top Gun 51 award winners about what it takes to be a next-generation channel leader — which is first and foremost about executing their company’s strategy to drive partner and customer success. Panelists include John Muscarella, senior director of sales, Cox Business; Craig Schlagbaum, vice president indirect channels, Comcast Business; and Suzanne Swanson, vice president, worldwide channels, Trustwave.


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