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All the latest Channel Partner Evolution news stories, articles, and reports in one place.

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*UPDATE* Announcing Channel Partners Virtual 2020

Virtual Event for the Modern Channel

Join us September 8-10 for the inaugural 100% online Channel Partners event. Sign up to get notified when registration opens.

Event Updates

Get the latest updates on the new co-located Channel Partners Conference & Expo and Channel Partners Evolution event in Las Vegas.

Channel Partners Virtual Will Keep Channel Community Connected, In Touch

We are excited to announce the launch of the Virtual edition of Channel Partners Conference & Expo and Channel Partners Evolution. Join us Sept. 8-10, 2020, for three days of top-notch content and networking at the brand-new Channel Partners Virtual: Digital Events for the Modern Channel.

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Channel Partners Conference & Evolution: Here’s What You Can Expect

April 6, 2020

In March, Channel Partners had to make the very difficult decision to postpone our flagship spring event, Channel Partners Conference & Expo, thanks to escalating concerns over the spread of coronavirus. The event was set to be one of our most educational conferences ever, with sessions based on your feedback, an incredible preconference workshop, and a slew of downloadable materials to accompany most sessions. After lots of research and discussion, we came up with a plan that would be the most widely beneficial. The best course of action, we decided, would be to combine the spring event with our fall show, Channel Partners Evolution.

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Channel Partners Announces Dates for Rescheduled CP Expo Channel Event

March 25, 2020

Historically, spring is a busy time for the channel, where partners, consultants and suppliers gather at many industry events to learn, network and form valuable relationships that help us all drive toward success. 

In terms of industry events for 2020, however, we are all facing unprecedented and uncertain circumstances due to the global coronavirus pandemic. Due to concern about the health of our community, Informa Tech made the difficult decision to postpone one of our most successful spring events, Channel Partners Conference & Expo.

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Latest News

Discover all the latest updates, breaking news and channel trends brought to you by Channel Partners and Channel Futures

Robin Robins: Tough Talk About Successful MSP Marketing

If an MSP’s marketing is focused on branding and awareness, they’re just dumping money. That’s according to Robin Robins, CEO and founder of Technology Marketing Toolkit. She led a pre-conference workshop titled “MSP Marketing Secrets to Double or Triple the Number of Quality Managed Services Clients You Have in the Next 12 Months” at last year's Channel Partners Evolution in Washington, D.C.

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The 5G Channel Opportunity: Verizon, Sprint Tell All

The big wireless carriers are readying their fifth-generation (5G) networks for deployment and educating the channel on the role partners can play in selling services to rake in the dough. Last year, at Channel Partners Evolution we brought together representatives from Sprint and Verizon to help partners understand how to build client strategies for hardware and infrastructure upgrades, and enable them to visualize opportunities for real-world applications for the game-changing technology. 

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Google Cloud’s Gearhart: Cloud Prompts Changing Ecosystem of Providers

Only 20% of workloads globally are running in the cloud. A massive opportunity awaits partners that can help businesses navigate their complicated cloud journeys, and it requires a different type of ecosystem. That’s what Carolee Gearhart, Google Cloud‘s vice president of worldwide channel sales, told attendees during her keynote, titled “It Takes an Ecosystem: How Partnerships Can Drive Digital Transformation,” at Channel Partners Evolution 2019 in Washington, D.C. 

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It Takes an Ecosystem: How Partnerships Can Drive Digital Transformation


Enterprises are undergoing digital transformations and are increasingly working with an ecosystem of cloud providers, systems integrators, solutions providers, technology integrators and more. During this keynote at Channel Partners Evolution 2019, Carolee Gearhart, vice president of worldwide channel sales at Google Cloud, explored the critical role that partnerships play in driving customer success, as well as the opportunities that digital transformation is creating for an entire ecosystem of cloud-centric businesses.

Top Gun 51 Next-Gen Channel Leader Panel


Join Diane Krakora, founder and CEO of PartnerPath as she asks three Top Gun 51 award winners about what it takes to be a next-generation channel leader — which is first and foremost about executing their company’s strategy to drive partner and customer success. Panelists include John Muscarella, senior director of sales, Cox Business; Craig Schlagbaum, vice president indirect channels, Comcast Business; and Suzanne Swanson, vice president, worldwide channels, Trustwave.

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