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As vice president for global market research and consulting company Frost & Sullivan, Elka Popova leads the company's Connected Work team, which covers business communications and collaboration solutions. With 20 years of market analysis and strategic consulting experience, she specializes in market and competitive intelligence, market forecasting and trend analysis. She has extensive expertise in a broad range of industry sectors, including unified communications (UC) systems and endpoints, UC-as-a-service (UCaaS), communications platforms-as-a-service (CPaaS) and session initiation protocol (SIP) trunking. Popova holds a master's degree in international management from Thunderbird School of Global Management at Arizona State University.