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Michelle Ruyle, founder and CEO of Optimized Channel, leverages 20 years in channel technology sales to expertly guide SMB and midmarket clients to build, scale and optimize their cloud sales channel. Through her prior senior channel sales roles with IBM, CenturyLink and XO Communications, Ruyle has cultivated high-value partner ecosystems that drive revenue growth of enterprise and SMB solutions across multiple verticals. Crediting her success to a maniacal focus on the customer, Ruyle has delivered multimillion dollar sales results selling through, to and with partners, driving adoption of innovative services including cloud, AI, IoT, networking, security, voice and infrastructure solutions. A founding member of CloudGirls, she currently serves as an officer and board member.