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08:00 09:00 (60 mins)

Main agenda

Registration and networking coffee

09:05 09:30 (25 mins)

Main agenda

Opening keynote: Pay TV in CEE: prospects and the evolution of the market

With the regional economy continuing to struggle and OTT competitors biting at their heels with low-cost alternatives, how are pay TV operators in CEE facing up to the challenges they face? What strategies – consolidation to realize synergies, the development of multi-play offerings, exclusive content deals, price competitiveness and discounted offers make sense? How can the long-term viability of pay TV be secured?

09:30 10:00 (30 mins)

Main agenda

Fireside chat: Multi-play – extending the pay proposition

Upselling subscribers to bundled offerings is now an established strategic approach across CEE as in western Europe. But are consumers ready for multiple services from a single provider?

10:00 10:45 (45 mins)

Main agenda

Pay TV packages, skinny bundles and OTT challengers

Is cord cutting a phenomenon that CEE pay TV providers need to worry about? What are consumers looking for from their TV service providers? Who are the emerging competitors in the region: OTT player or pirate services, and how can pay TV service providers counter their appeal?

10:45 11:15 (30 mins)

Main agenda

Morning networking break

11:15 11:45 (30 mins)

Main agenda

Convergence – does fixed plus mobile make sense?

Convergent offerings – essentially combining fixed and mobile – is a key objective of service providers, but are there synergies for the provider from putting the two together, and do fixed-mobile bundles make sense to the consumer? Does convergence between fixed and mobile have any real meaning beyond the bundled discount? 

11:45 12:15 (30 mins)

Main agenda

Delivering advanced TV: what next for operators?

Delivering a compelling TV experience encompassing video-on-demand, catch-up TV, DVR, search and navigation tools and TV everywhere is a key way for operators to differentiate their services. But how can operators in low ARPU markets make the shift in a way that makes economic sense?

12:15 13:00 (45 mins)

Main agenda

Satellite TV in CEE – towards personalized TV

The use of satellite to deliver pay TV services has been a constant in CEE - whether to extend pay TV to territories with no fixed network coverage or to reach as many potential subscribers as possible as quickly as possible.

Broadcast technology still provides significant scale benefits and enables operators to reach rural areas underserved by fixed networks. But TV services are evolving, with personalization and unicast delivery now seen as a core element of any offering. This panel will look at how satellite can provide advanced TV services – whether via hybrid, connected boxes, push technology or even two-way satellite.

How competitive is satellite with alternative technologies in delivering interactive TV? Do DTH players now need to provide hybrid platforms to stay competitive? What do satellite providers need to do to make their offerings future-proof? What new innovations are satellite operators investing in to ensure the ongoing relevance of satellite as a TV delivery platform

13:00 14:15 (75 mins)

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Lunch break and opportunity to visit the exhibition

14:15 14:45 (30 mins)

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Keynote: Winning and Keeping Subscribers

Many service providers are focusing on growing ARPU through bundling rather than focusing on the low-value end of the business. Does this approach make sense, and what additional services are likely to win subscribers’ loyalty?

14:45 15:15 (30 mins)

Main agenda

Building an original content offering

The growth of Netflix and Amazon as serious video players has demonstrated the strength of original content within a TV offering. What are pay and OTT TV players in the region doing to develop original content as part of their marketing mix and what challenges do they face in terms of budgets, scale and reach?

15:15 15:45 (30 mins)

Main agenda

The Numbers Game

How is the CEE multi-play environment evolving and what are the prospects for pay TV growth and the growth of uptake of bundled offerings in the region?

15:45 16:15 (30 mins)

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Afternoon networking break

16:15 16:45 (30 mins)

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The Next-Generation Delivery Network

TV service providers are re-architecting their networks in order to deliver a much wider range of services economically. What are the key things they need to do in order to future-proof their delivery infrastructure to accommodate linear and on-demand TV, multiscreen and cloud services, distribution of third party OTT services, multi-play and more?

16:45 17:30 (45 mins)

Main agenda

Enabling advanced TV: IP transformation and next-generation video delivery

Technological advances can now enable service providers to make the leap to offer advanced services much more economically and sustainably than has been the case in the past. Can cloud TV and the adoption of OTT as a mainstream delivery mechanism change the nature of the game for infrastructure-based operators?

17:30 19:30 (120 mins)

Main agenda

Networking drinks reception