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Fireside Chat: Philo
With the streaming video market continuing to expand exponentially and cord-cutting continuing to climb, pay-TV providers, broadcasters, content publishers and online video providers are all responding by plunging into the OTT video space. But, as more and more OTT video offerings emerge, the space is starting to get congested and several early ventures have already gone belly-up. Plus, integrating OTT video into traditional pay-TV platforms can be tricky and the business model for delivering multiple streaming services to consumers remains largely unproven. Thus, service and content providers still face stiff challenges in making OTT video work both technically and financially. In this special NAB breakfast workshop, video industry experts will discuss various options for entering the OTT market, including embracing IP video, deploying cloud-based services, integrating streaming content into their pay-TV platforms, offering skinny bundles, targeting college students and military bases and upgrading user interfaces, among others.