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Informa

30th Nov - 2 Dec 2020 (3x1/2 Days)
Virtual Classroom,
Online

Harnessing AI to Optimise Sales, Marketing & CX

Examining real-world practical applications of AI in Sales and Marketing

3 Half-Days as a Virtual Classroom Course

Course Overview

3 Half-Days as a Virtual Classroom Course

One of the most compelling aspects of AI technology is its ability to enhance personalisation, to leverage deep data insights, as well as its predictive capabilities, and cognitive intelligence* (Ovum, Digital Consumer Insights Consumer AI report). This course offers attendees the right tools to understand the impact of AI and ML in marketing, sales, and CX and prepares them to harness AI to improve efficiencies across different business functions and help teams realise their full potential with new tech.

What sets this course apart?


A Detailed Investigation on AI Use Cases
A Detailed Investigation on AI Use Cases
How to Measure AI ROI
How to Measure AI ROI

How to Maximise AI Capability
How to Maximise AI Capability
The Major Issues Examined and Solutions
The Major Issues Examined and Solutions

Attend this 3 half-day virtual classroom and you will be able to:


Understand how AI is a business growth driver across marketing, sales, customer experience

Understand and evaluate in detail the landscape of AI solutions, providers and service partners

Learn how to choose the right solution for their business needs


Discover how AI is delivering value and new opportunities across multiple operational areas and diverse vertical sectors

Grasp the key commercials and business case justifications for implementing AI solutions

 Deliver new opportunities for business growth

Your Training Team

Katie has over 30 years of consulting experience and has advised many of the world's leading brands and business leaders, including Richard Branson/Virgin, o2, Orange, Accenture, PA Consulting, Huawei, Arsenal Football Club and Harrods. She is the CEO of Zoodikers and AI in Business.