Chris HeapDigital Transformation Advisor - Retail & Consumer at Microsoft
Chris is a business strategist, transformation, customer engagement and disruptive technology specialist.
Chris specialises in developing strategies to help retailers & brands adapt to changing needs, engage consumers and grow their businesses by leveraging digital technology, adjusting their business models and casting out “business as usual”.
For over 20 years’ he’s helped influential brands from retailers (Walmart, Tesco, Delhaize), to corporations (Bayer, BT, Unilever, Sage, Telefonica) and brands (Tommy Hilfiger, Sony, KFC) develop customer facing and service delivery programs that have created enhanced outcomes for people and businesses.
At the same time, he helps retailers, CPG’s and brands adapt to the increasing pressure from consumers to be served in a far more responsive, predictive and innovative way in order to help them thrive in the digital era.