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MVNOs World Congress
The Event LoungeBrussels, Belgium

24-26 June 2024

Brad Coates
EVP, Product & Engineering at Mobi


mobi is a wireless provider operating out of Hawaiʻi.

Our app first activation flow is end-to-end supported on AWS from esim profile generation through to rich account management features via our cloud native WGTWO core (acquired by Cisco).

I’ve been in product management (B2C) with MNO/MVNOs for the past 12 years and am completely obsessed with creating delightful app/web first onboarding flows, BSS/OSS solutions, and everything in between. Before mobi, I worked on Ting, an American MVNO. There, I led our product team working on countless projects, but I am most proud of our byod activation flow, which accounted for 85% of our subscriptions.

Agenda Sessions

  • The Role of eSIM in Digital Transformation