Nerissa Abrahams

Senior Brand and Advertising Manager at giffgaff

Expert

Nerissa Abrahams is the Senior Brand and Advertising Manager at giffgaff, where she has played a pivotal role in repositioning and relaunching the brand. Over the past year, her efforts have helped giffgaff grow its market presence, increase traffic, and enhance brand awareness despite competition from larger, higher-spending rivals.

With nearly five years at giffgaff and prior experience at JoJo Maman Bébé and Nelsons, Nerissa has built a career rooted in customer-centric marketing. She is passionate about putting the needs of customers first, navigating the dynamic challenges of a fast-paced industry, and securing buy-in from senior stakeholders for innovative strategies. For Nerissa, the ever-evolving world of marketing keeps her work exciting and ensures she is always learning.