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Christina Cheng Assistant Vice President, Enterprise Mobility at AT&T Business

Profile

As Assistant Vice President for product marketing management, Christina Cheng is responsible for the
wireless strategy and business mobility portfolio, including 5G deployment, all B2B rate plans, features,
devices and offers.


Christina most recently served as Assistant Vice President for Hybrid Cloud solutions where she developed
network-centric alliances to grow the portfolio. Previously at AT&T, Christina was the Director of product
development for commercial big data and data analytic products. There, she led all product development
efforts. She spearheaded projects to research, create and market key software-as-a-service solutions for
AT&T business customers.


Christina has supported both retail and e-commerce efforts. She has expertise in creating strategic business
and marketing plans covering finance, marketing, IT, and human resources. She has also played significant
roles in designing and launching new products and concepts, as well as in developing and executing
communications programs for employees, partners and media.


In 2016, the Dallas Business Journal recognized Christina as a Leading Woman in Technology. Christina is an
avid traveler and is conversational in four languages: English, Portuguese, Spanish and Mandarin.


Christina holds Master of Business Administration degree with a concentration in marketing strategy from
the University of Chicago Booth School of Business. She holds a Bachelor of Arts in political science and
international relations from the University of California, Berkeley.

Agenda Sessions