Jason GadsbyAssistant Vice President, Product Management - Edge Solutions at AT&T Business
Jason Gadsby is a proven marketing executive with over 20 years of developing emerging technologies at
AT&T. He is currently responsible for the innovative development of both Software-Defined Wide Area
Network (SD-WAN) and Network Function Virtualization (NFV) platforms enabling a customer’s WAN and
digital transformation. Under his leadership, AT&T has won more than five industry awards including multiple
MEF SD-WAN awards in 2018. Jason also has P&L responsibility for a large portfolio of Managed Services
including Managed Router, Application Performance Management and broadband VPN solutions.
Previously, Jason served as Director of Product Management responsible for leading the strategy and
development execution of AT&T’s broad and unique portfolio of SD-WAN solutions. In this role, Jason was
recognized with an AT&T Visionary award for his leadership in developing AT&T’s unique Network Based SDWAN
service. He also held other leadership product roles leading and defining Managed Services, VPN, VoIP
and Frame Relay/ATM.
Jason is a Telecom industry veteran, starting his career at Nevada Bell as a Product Manager initially
responsible for the development of the emerging DSL and PRI ISDN services. He has also held other
leadership roles outside of Product Management including responsibility for managing large call centers and
Alliance Management roles enabling key vendors to resell AT&T consumer services.
Jason holds a Master of Business Administration with a concentration in management from the University of
Texas at San Antonio. He also received a Bachelor of Science in Business Administration in Marketing from
the University of Nevada Las Vegas.
Jason, his wife and their two daughters live in Allen, TX. They love to travel and are avid cruisers. In addition
to being passionate about the San Antonio Spurs, Jason and his wife enjoy going to Friday night high school
football games to watch their daughters participate in the marching band and color guard.
Breakout Panel: Automation & Orchestration for NFV - What is Holding up Adoption, 2:00pmView Session