Arielle McKenzieHead of Digital at Crosby Textor
Arielle McKenzie leads the digital department in Sydney, Australia for Crosby Textor Group, an international leader in political strategies, research and advisory. Her unique experience in technology and campaign politics has helped the C|T Group achieve winning outcomes for clients across the world. She started her career in the United States working in tech startups and software before jumping into politics. Arielle led e-commerce efforts for U.S. Senator Marco Rubio’s presidential campaign in 2016, creating online revenue streams totalling more than $200k per month during 2016 U.S. primary. Shortly after, she moved to Australia to help re-elect the current Australian Prime Minister and his coalition government during the 2016 Federal Election. Arielle is passionate about online advocacy and how building coalitions around important causes can help change the world. She grew up in Arizona and holds a dual bachelor’s degree in Business and Sociology.