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Global Startup Events Series

Brian Duffy
President, EMEA North at SAP


With more than 13 years of international experience in the technology industry, Brian Duffy is a leader focused on driving innovation, ensuring customer success and delivering strategic breakthroughs.

In his current role, Brian leads SAP’s software business in the EMEA North region, which includes Great Britain, Ireland, France, Belgium, Luxemburg, Netherlands, Sweden, Denmark, Norway, Finland and the Baltic countries. He is responsible for overseeing industry go-to-market efforts and all field execution.

Prior to his sales leadership role, Brian served as chief of staff to SAP executive board member Robert Enslin, This role provided unparalleled experience in all global and regional field operations and sales supporting enablement functions to ensure customer success.

During this time, Brian also served as the senior vice president of Global Strategic Initiatives, managing a team responsible for constructing and negotiating the company’s largest and most strategic commercial agreements which contribute significantly to SAP’s revenue and profitability targets. Previously at SAP, Brian held various positions in the company‘s legal department, including assistant general counsel in the United States, Japan and China.

Aside from his functional role, Brian was an instrumental in leading SAP’s #One4 campaign, a social engagement program designed to aid refugee relief efforts in 2016. Brian holds a Bachelor of Law (International) from University College Dublin and a Masters of Law from John Marshall Law school. He is also a member of the New York Bar association. He is currently based in London.