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Irina Alabina is a leading specialist in Marketing, Strategy, Branding and Customer experience. She has an extensive experience in both corporate and agency environments.
For more than 15 years she led marketing/communication departments in large retail, finance, IT and telecoms companies such as X5 Retail Group, MTS, QIWI, Bank Poidem!.
Irina was awarded “The Best launch in Russia” for creating strategy and launching a brand for a fintech startup (QIWI), which becomes a NASDAQ listing company with the capitalization $1,05B (Qiwi plc).
She was Head of Russia and CIS countries markets at FITCH (London) and the Vice President of the communication agency “Emerging Communications”.
Currently she is represents Run Capital, a venture capital fund focused on Seed/Series A investments in tech startups in London.
Irina has two Masters’ degrees in Business Administration (MBA) and Service Design Innovation.
“Throughout my career, I’ve come to realise there is not enough business in creativity and there is not enough creativity in business. That’s why I define my credo as connecting brilliant ideas with money in order to help companies accomplish outstanding success.”