• Is IP the connection that viewers want?
• What role have viewers played in the drive towards an IP future?
• What makes IP so compelling?
• The international migration – how rocky is the road?
• The importance of connected devices

• Should operators play in IP distribution and what benefits can it bring them?
• The growth potential in providing content across multiple platforms
• Is the ROI there for operators to justify investing in video distribution?

In this session, we will be launching the second edition of a true, complete census of one of the world’s largest multi-publisher streaming video sensor networks with over 3B applications/devices that generate over 15B viewing hours of per year. From this study you will learn how people’s viewing behaviour changes across day parts, devices, and locations. We also will explore live vs. long and short form VOD consumption trends. Finally, we will also look at how all these behaviours change over time and geographies. This is the first time this study will be presented!

• Can OTTs continue to justify the investment in original content?
• Are OTTs expanding internationally too fast?
• Can new IP channels keep up with the demand of their audiences?

• How niche and tailored can an experience be before you lose RoI?
• Is personalisation more of an ad play than a subscription play?
• Is AI’s killer application personalisation?

• Big data – what’s useful and what is not?
• Applying data collection into your strategy
• The need for a two-way stream of information with your customers

• How can businesses collect more data?
• What is the ceiling for data collection and ad personalisation?
• Where does security come into it?

• Exploring the shift towards low cost/high volume services
• How skinny can these bundles really be?
• OTT skinny bundles – which sectors are leading the way
• What is this the new competitive edge for operators?

• What will come out on top? Skinny bundles or one-stop-shops?
• How do regional operators and broadcasters know that OTT is the new ROI for them?
• Do consumers really want everything in one place?
• Will “what happened in APAC” drive the rest of the world?

• With the overall advertising market shifting rapidly towards digital, programmatic, targeted or addressable models, broadcasters are faced with the challenge of addressing this shift towards new delivery models. 
• DVB has set up a group to define the commercial requirements for a specification for a standardized approach to tackling this challenge.

• What are the expectations for millennials in quality of service?
• Can you ever guarantee 100% quality of service or is best-effort good enough?
• Does the benchmark move, depending on the audience?

• Does cable and satellite still have a market?

Monitoring products, analytics tools and the dashboards we rely on are invaluable for successful day to day OTT platform operations, but do they tell the whole story? As a greater number of off the shelf point products come to market, how do we validate the data they present and understand the areas they don’t typically cover? More importantly – how do we understand and adapt the platform to make things better? Do our error and buffering rates really mean poor CDN performance?

-              HEVC vs AV1: understanding the battleground

-              Are there alternative? What can effectively be done today?

-              Can codecs ensure the future of your service through differentiating services

-              In a fragmented video delivery world, is it really one size fits all?