• Is IP the connection that viewers want?
• What role have viewers played in the drive towards an IP future?
• What makes IP so compelling?
• The international migration – how rocky is the road?
• The importance of connected devices

• How are pay-TV operators managing the delivery of OTT services?
• Will broadcast pay-TV transition to IP – or is IP just a complement?
• What will next-generation of pay-TV distribution look like?

In this session, we will be launching the second edition of a true, complete census of one of the world’s largest multi-publisher streaming video sensor networks with over 3B applications/devices that generate over 15B viewing hours of per year. From this study you will learn how people’s viewing behaviour changes across day parts, devices, and locations. We also will explore live vs. long and short form VOD consumption trends. Finally, we will also look at how all these behaviours change over time and geographies. This is the first time this study will be presented!

• Can OTTs continue to justify the investment in original content?
• Are OTTs expanding internationally too fast?
• Can new IP channels keep up with the demand of their audiences?

• How niche and tailored can an experience be before you lose RoI?
• Is personalisation more of an ad play than a subscription play?
• Is AI’s killer application personalisation?

• How can businesses collect more data?
• What is the ceiling for data collection and ad personalisation?
• Where does security come into it?

• Exploring the shift towards low cost/high volume services
• How skinny can these bundles really be?
• OTT skinny bundles – which sectors are leading the way
• What is this the new competitive edge for operators?

• Going beyond the track – the F1 digital experience
• Developing a digital strategy for the sports fan
• Getting to know your audience
• The pull of OTT services – why?

• With the overall advertising market shifting rapidly towards digital, programmatic, targeted or addressable models, broadcasters are faced with the challenge of addressing this shift towards new delivery models. 
• DVB has set up a group to define the commercial requirements for a specification for a standardized approach to tackling this challenge.

• What are the expectations for millennials in quality of service?
• Can you ever guarantee 100% quality of service or is best-effort good enough?
• Does the benchmark move, depending on the audience?

• Does cable and satellite still have a market?

The TV Service Provider market is in the midst of major transformation. If Netflix, Amazon and other Tech based companies move to licensing premium content and also deliver linear TV then TV Service Providers are dead!

So what should be the their strategy for survival and growth?

In short it is to become a Value Added TV Provider that adds Value - rather than ignores or competes with - the Netflix's of this world, Content Providers and Subscribers....and a result staying relevant. They also need to reduce the total and per-sub cost of delivering advanced video services.

Monitoring products, analytics tools and the dashboards we rely on are invaluable for successful day to day OTT platform operations, but do they tell the whole story? As a greater number of off the shelf point products come to market, how do we validate the data they present and understand the areas they don’t typically cover? More importantly – how do we understand and adapt the platform to make things better? Do our error and buffering rates really mean poor CDN performance?

-              HEVC vs AV1: understanding the battleground

-              Are there alternative? What can effectively be done today?

-              Can codecs ensure the future of your service through differentiating services

-              In a fragmented video delivery world, is it really one size fits all?