Sarah McBrideSenior Analyst at Omdia
As part of Omdia’s regulation team, Sarah McBride is a Senior Analyst that provides analyses of telecoms regulation and policies at national and cross-country levels. She covers key developments in next-generation access, platform and web scaler regulations, national broadband plans, spectrum awards, universal service, net neutrality, wholesale fixed and mobile access, and consumer protection regulation. Sarah produces a variety of reports, trackers, and benchmarks, such as country regulation overviews and spectrum, national broadband, and fixed access trackers. She also has a keen interest in the regulation of topics such as IoT, 5G, AI, over-the-top (OTT), privacy, and data protection. Prior to joining Informa (now Omdia), formerly Ovum, in 2015, Sarah was a senior researcher at Pearlfinders, analysing and advising on trends in the IT, telecoms, and technology markets. She holds a degree in natural sciences from Durham University.