AfricaCom is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

8 - 12 November 2021
CTICC, Cape Town and Virtual Event



Rasello, through Rascom, is addressing the problem of  customers having isolated channels for communication to keep them engaged and informed. Rasello addresses this problem by providing businesses with the ability to: manage customer records, track customer activity, initiate digital marketing campaigns, track communication effectiveness, automate relationship building, raise invoices, manage tasks and ultimately communicate to customers via SMS, email, voice, IM and social channels. 

Rasello currently has around 1.5 million end users sending 46,500 automated emails monthly, 65,000 SMS messages and have Rasxp data size of 1TB. This has produced significant revenues thus far – allowing them to expand and open offices in Singapore and Nepal. Rasello has raised $560,000 in outside capital from angel investors, including Esther Dyson who is also on board as an advisor, and private equity investors such as the Africa Angels Network and Seedstartup.