XL Africa Entrepreneurs
Timbuktu is an interactive platform that allows travellers to design and customize their own trip to Africa from a selection of hundreds of handpicked lodges and curated itineraries. Once complete, the customer’s individually-designed trip is sent to Timbuktu’s team of experts on the ground in each country across Africa, who, using their expertise and knowledge, book all arrangements.
Their first quarter of 2017 saw three strong months of sales, and they are now achieving a month-on-month sales growth of 40%. Timbuktu have made significant changes to the UX and design of their site to improve the user journey, which has significantly increased the visitor to enquiry conversion (0.9% to 1.8% from January to March 2017 for Adwords traffic). Now that they have built the full solution which allows people to design their own trips online, they are starting phase two of their long-term vision, allowing partners throughout Africa to interact directly with their guests, paving the way for a fully scalable model.
Timbuktu has raised $500k in two rounds from multiple angel investors and the Africa Angels Network.