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Elad Nafshi comes to Comcast with a history and experience both inside and outside the cable industry. That diversity of background has served him well as he has managed the development and deployment of one of the company's largest single initiatives -- Comcast's all digital migration, which represents the world's largest transition to all digital media. In his current role as Vice President of Video Product Management he also leads the company’s key Cloud TV, cloud DVR and network based entertainment initiatives. Prior to this Nafshi held several product development and management roles at Comcast where he led several high-profile initiatives around Interactive Television, Addressable Advertising, Digital Set-Top-Boxes, On-Screen Guides and other key programs. Prior to coming to Comcast, Nafshi was with another cable concern, RCN Corporation, and led the product management and development group as this young company made inroads in a highly competitive industry. He launched a series of game-changing technologies including home security and monitoring, and various premium Internet subscription service that enabled the startup to capture share and consumer awareness against much larger competitors.