2020 Startups and Scaleups
BOON's technology, Spotlight, seamlessly integrates into e-commerce sites and creates a new, engaging shopping experience.
Unlike standard AI product recommendation systems, the technology does not rely on behind-the-scenes tracking throughout multiple sessions. Instead, psychologists at BOON design image-based questions to be answered by online shoppers. BOON Spotlight takes the shoppers on a journey through these questions, which are dynamically revised based on previous answers to create an immersive experience. Once this question-process is complete, the bespoke AI analyses the responses to determine each user's unique desires, personality, likes and dislikes to find the most compelling products from the catalogue for that user. With up to 11 questions in total, on average 90% of users who answer one question complete all of them to view recommendations.
This gives the shopper full control of their data, and they remain completely anonymous throughout. By shortlisting the best products as 'top picks' and delivering ongoing personalisation as the user browses, BOON Spotlight ensures that each shopper is not overwhelmed with choice and sees products that are most relevant to them, thereby increasing conversions by up to 55%.
As the shopper interacts with recommendations and continues to browse, anonymous feedback data is collected and is used to improve the AI recommendations for subsequent users. One such feedback is 'product replacements', where a user can get live replacements for product recommendations.
Aggregated user responses and feedback data allow BOON to deliver unparalleled, actionable shopper insights back to their retail clients (often from millions of data points).