Carlos Amaral Almeida

Head of Marketing at WOO

Speaker

Head of Marketing at WOO, a Portuguese MVNO renowned for its simplicity and transparency. With over a decade of experience in product innovation and digital marketing, Carlos leads a dynamic team focused on delivering user-friendly mobile, TV and internet services and being the number one player on digital client acquisition. WOO has introduced an innovative digital first value proposition together with competitive mobile tariffs with generous data allowances and no hidden fees, being recognized with the higher customer satisfaction. The team commitment to innovation have been instrumental in positioning WOO as a disruptive force in Portugal's Telco market.