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9-10 November, 2021
Ilec Conference CentreLondon

WELCOME TO THE EDGE EVENT!

Sponsor Logistics - The Virtual Event

We are delighted to welcome you to the Virtual Edge Event. This page includes all the information you should need to prepare. If you have any questions, please contact Charlotte. Please ensure you read each section carefully and meet the required deadlines. We look forward to working with you and making this a successful event!

USEFUL INFORMATION


KEY DATES
KEY DATES

8th September - Go live for exhibitors to set up booths/profiles (the rest of the platform to be hidden)

21st September - Go live for everyone (to start networking and bookmark conference sessions)

LIVE EVENT – 28th – 30th September

30 days post event – Platform closes for networking and viewing On Demand content

EVENT TIMINGS
EVENT TIMINGS

WORKSHOP

  • Monday 28th September         1:30pm - 4:30pm BST


CONFERENCE

  • Tuesday 29th September        10:00am - 4:30pm BST
  • Wednesday 30th September  10:00am - 4:00pm BST

Please note all timings are subject to change, please check the agenda for any updates.


REQUIRED INFORMATION
REQUIRED INFORMATION

Once you log into the swapcard platform you will be able to add the below to your virtual booth:

  • Company logo: 400x200px (2:1 ratio), no larger than 1MB
  • Header Video link (optional): This can be a live or pre-recorded video, hosted on Youtube or Vimeo. This video will play at the top of your booth’s page. Suggested video length should be no more than three minutes.
  • Header Image (if not using video): 1200x675px (16:9 ratio), no larger than 1MB
  • Company Description: There is no official word limit for this but we would suggest up to 100 words.

NEW FEATURES ADDED 16TH SEPTEMBER

  • Column banner on virtual booth: 1080x1920px (9:16 ratio) image, no larger than 1MB 
  • Custom background for virtual booth page: 2560x1600px (16:10 ratio) image, no larger than 1MB

CLICK HERE FOR AN EXAMPLE OF A COLUMN BANNER AND A CUSTOM BACKGROUND

If you have any questions or require assistance please don't hesitate to get in touch.

REGISTER YOUR PASSES
REGISTER YOUR PASSES

You will shortly receive a separate email from our registration system n200 with the link to register your passes.

In order to gain access when the system opens to sponsors and exhibitors, please register your exhibit staff by Monday 7th September. The final deadline to register passes is Friday 25th September.

WHAT ACCESS DOES EACH PASS ALLOW?

Sponsor Pass - This pass enables the registrant to access the conference sessions and virtual exhibition.

Exhibitor Pass - This pass enables the registrant to access the virtual exhibition area only.

Speaker Pass – Any speaker will be automatically registered for a full access pass. This will not be taken from your pass allocation and you DO NOT need to register the speaker separately.

VIP areas will be open only to certain predetermined individuals as contracted.

HOW TO REGISTER YOUR PASSES

YOUR VIRTUAL BOOTH

This event is powered by Swapcard.

The platform will be available to exhibitors on 8th September to ensure you have enough time to complete your profiles, familiarise yourself with everything and build your virtual booth. Our team will be on hand through the whole process to ensure you get the best experience possible!


LOGGING IN TO SWAPCARD
LOGGING IN TO SWAPCARD

Please follow instructions on the link HERE on how to sign up or log in to your profile. 

*Please note the platform will not be live until 8th September 2020 

LOGGING IN GUIDE
SWAPCARD EXHIBITOR CENTRE
SWAPCARD EXHIBITOR CENTRE

Before the event and during, sponsors and exhibitors will have access to the Exhibitor Center within the platform.

Here, you can upload content to your stand, edit company details and much more!

For detailed information on the Exhibitor Center and how to use it, please see the link below.

EXHIBITOR CENTER GUIDE

HOW TO USE SWAPCARD
HOW TO USE SWAPCARD

Please see the below link for guidance on how to fully utilise the platform. Through this guide you will be able to understand the below and more:

  • Navigating within the platform
  • Searching for attendees and matchmaking
  • How to send meeting requests and organise video meetings
HOW TO GUIDE
APP & WEBAPP
APP & WEBAPP

You can access the event via 2 methods, this being either through a browser on your computer or the app on your mobile. 

Please see the link below for more information on choosing the most suitable option for you.


APP & WEBAPP GUIDE

BEST PRACTICES
BEST PRACTICES

Please see below for our recommendations on how to get the most out of your Virtual Event.

Before the event
1. Edit your profile and your company profile
2. Connect with qualified attendees
3. Send your first few meeting requests
4. Answer your first few meeting requests

During the event
1. Network and make connections
2. Note & tag your new contacts
3. Chat with them in the app
4. Monitor your profile notifications

After the event
1. Ensure a follow up with your new contacts
2. Export your contact list
3. Qualify your leads for better ROI

Take a Video Tour of the Platform


AI-powered matchmaking, scheduled meetings, building your own personalised agenda, the virtual expo and many other cutting-edge digital features.

Setting up your booth


Watch our video walk-through on how to set up your exhibition booth on our virtual event platform.

NETWORKING MADE EASY

  • Connect with other attendees by topic, meeting availability, participant type (exhibitor, speaker, etc), and more
  • Schedule and join meetings directly in the platform
  • The more you engage with the platform, the smarter your AI-powered matchmaking recommendations become!
  • Each event features its own filters to help you find the attendees you need to network with
  • Networking is a breeze with our platforms intuitive, easy-to-use video meetings. The platform lets you add these meetings to your external calendar and network while still engaging with conference content

INTERACTIVE CONTENT FOR DEEPER LEARNING

  • Get the most from conference sessions as you engage in live chats, polls, and Q&A with the speakers.
  • Join roundtables and working groups focused on specific topics to exchange ideas and use cases.
  • Save the sessions you want to attend on your personal agenda and find related sessions. 
  • With on-demand session recordings, you control your schedule. Re-watch your favorite speakers and don't worry about missing overlapping content!

FAQs

ABOUT THE EVENT

  • When will I get access to the virtual event platform?

You will be provided with access to the platform on 8th September to start building your booths. Please note, at this time the entire platform may not yet be accessible, and features may be set live over the course of the week. Attendees will be provided access to the platform on 21st September. At this point, the entire platform will be accessible. 

  • What are the conference & exhibition hours?

The Swapcard platform is accessible 24 hours a day following its launch. The conference agendas are accessible via the "Agenda" buttons on each event and each event's website (these will be live by 24 August). The official exhibition hours for each event are the same as the hours during which the conference is taking place.

  • How long will the event platform stay live following the event?

The virtual event platform will be accessible for 30 days after each event has finished. After that, the video content and other content will be hosted via the event YouTube channels and websites where appropriate.

  • Where can I get help if experiencing issues with logging in?

You will receive instructions and a link to log in via email. If you do not receive this email or experience any other issues, please contact support@swapcard.com.

  • Will there be "onsite" support in case attendees are having a hard time with finding their way, setting up meetings, etc.?

Both Informa and Swapcard staff will be on hand to help during the event. There is a "help desk" option featured prominently on each event's virtual event homepage (this will be live by 24 August).

  • I've logged in to set up my booth, why can't I see all of the event features? 

Initially you will only be given access to the virtual event in order to set up your booth. We will be rolling out the other event features ahead of the full platform launch week commencing 21st September. 


ABOUT YOUR BOOTH

  • Do I need to design my own booth?

We've already set up the framework for your booth - it's now down to you to add the features below. Make sure you watch our video walk-through for setting up your booth above. 

  • What can I do with my exhibition booth?

Your virtual exhibition booth features:

  • A video or image header which you can upload. Any videos must be hosted on YouTube or Vimeo. Header images should be 1200x675px and no larger than 1MB 
  • "Book a meeting" feature - where users and book meetings with you and your team
  • Chat feature - where users can send messages to the staff on your booth
  • Products - where you can list more information about the products/services you want to advertise at your event
  • Documents - where you can host white papers, reports and other digital content for users to download
  • An overview of your team members
  • An overview of any sessions you're running during the conference

Make sure you've watched the video guide to building your exhibition booth featured above.

  • How do I add or change videos, images, products and documents to my booth?

1. Log into the back end of the platform with the link you're provided with and head to the Exhibitor Centre

2. Click "company profile" via the menu on the left. Here there are options to update your documents and products

3. In the overview, click the top "EDIT" option, towards the top-right of your screen. Here you can add/change images and videos (videos must already be hosted on YouTube or Vimeo)

For more details, watch the video demonstration above.

  • What do I do if no one is available to man my booth during some exhibition hours?

There is a text box on your booth titled "Exhibitor Information." Here you can enter your contactable hours and provide contact information users can reach you on when your booth is unmanned. 

  • How do I add team members to my booth?

Go to "Team's contacts" in the back end of your booth and search for your colleagues via the search bar. You can add them here. 

  • How do staff man the booth on event days?

When in the back end of the booth, you and your colleagues will be able to see and respond to messages and meeting requests. 

  • How do meeting times show on the booth?

Your booth prominently features a "Book a meeting" feature which shows the times your team is available to meet.

  • Can you explain the group chats?

The chat on your booth page is meant to be an intro that is followed by a connection or meeting request. At this time, you cannot download the chats, but you can copy and paste them.


ABOUT MEETINGS AND NETWORKING

  • Is there a limit on how many meetings we can set up?

No. We encourage you to be proactive with your outreach for meetings and networking, to make the most of your event experience. There may be some limits on the number of concurrent meetings you can hold. If you're unsure of this, please contact your account representative.

  • How many participants can I have in a meeting?

Our event platform is intuitive and easy-to-use to quickly set up reliable 1-on-1 meetings. For any meetings requiring over 2 participants, please reach out to your account manager to arrange a meeting room (additional cost will apply).

  • Does each of my team need to log into their own profile and set up their meeting times?

You can set up meetings from your own personal user accounts or assign meetings to other members of your team. 

  • How do I assign meetings to my team members?

Go into the meeting section of your booth, then change the team member allocated to the meeting.

  • What if we assign a meeting with an attendee and the team member is no longer available?

You can reassign the meeting within your Exhibitor Center.

  • Is there a link that we can share for attendees to request meetings?

You can share the link to your booth page or a redirect URL. We recommend that once someone is in the platform, you send them a meeting or connection request so they are a contact.

  • Do attendees have to become a connection of ours before they can send a meeting request?

No, attendees can send a meeting request at any time.


ABOUT THE PLATFORM

  • What is the difference between the resource library & booth documents?

Each event has a resource library featuring content produced by the event makers and is accessible via a button on the homepage. Meanwhile, each exhibitor can also host documents on their booths.  

  • How many documents can I have on the resource library?

This differs exhibitor to exhibitor. Please check with your account representative. 

  • How many documents can I have under the documents tab?

This differs exhibitor to exhibitor. Please check with your account representative. 

  • Will on-demand sessions be accessible via the agenda too?

Yes! At the end of each day all live content will be changed to on-demand so you can view past sessions on demand as well as live sessions. 


ABOUT REGISTRATION

  • How can I register / register colleagues / can we register without completing the form?

The team will provide you with your personalised registration link from our registration platform Visit by GES. Please note all registrations need to be made through this link on Visit in order for the information to pull through to the event platform (Swapcard). Once registered on Visit you will automatically be sent an email to access the event platform. If you do not receive this email please contact support@swapcard.com.

The attendee experience


More details on how to use our virtual event platform as an attendee.

ADDITIONAL POLICIES


CODE OF CONDUCT
CODE OF CONDUCT

Informa Tech is dedicated to providing an inclusive and safe event experience for everyone, regardless of gender, age, sexual orientation, disability, physical appearance, body size, race, nationality or religion. We do not tolerate harassment of participants in any form. We are a diverse community of professionals, and we conduct ourselves professionally. Please be considerate and careful with your words and actions. Exhibitors in the expo hall, evening party hosts and organizers of concurrent activities should be aware they are subject to the code of conduct. Exhibitors and party hosts may not promote sexualized or offensive imagery or activities. Exhibition and party staff should not use sexualized clothing/uniforms/costumes, or otherwise create a sexualized environment. Participants asked to stop any behavior are expected to comply immediately. If a participant or sponsor engages in behavior that violates this code of conduct, Informa Tech staff may take action they deem appropriate, including warning the offender or expulsion from the event with no refund.

SUSTAINABILITY
SUSTAINABILITY

Informa Tech is committed to a role of environmental and sustainable leadership in every aspect of our business and recognises the responsibilities we have to our employees, our customers, our suppliers, the communities we work within and the environment as a whole.  
Our contribution to a sustainable and environmentally harmonious society is based upon best practice and covers:
Environment: We use recycled materials for office and event documentation and reduce the use of plastics in all our event collateral
Community: To encourage sustainable development in the wider business we endeavour to utilise environmentally accredited venues and support regional agricultural practice by insisting on using locally grown produce for catering at all our large events.
Relationships: Informa Tech has developed an alliance with the Carbon Neutral Company and as a further example of our customer centricity, we strive to locate our events central to where we feel the majority of attendees originate.

IMPORTANT
IMPORTANT

By registering for this event you acknowledge recordings, video, and photographs are being taken during the event. By you entering this virtual event, you give unqualified consent to: Informa Tech, its agents, licensees to record, use and publicise your voice, actions, likeness, and appearance, in any manner and media, worldwide in perpetuity. If you wish to avoid being recorded, please do not enter this event.