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It’s easy to get whiplash with content options in every direction. How are global media companies broadening their reach with new platforms and new ways of accessing content? How does audience behaviour vary from territory to territory? How are online platforms staying competitive as traditional media companies sharpen their digital focus?
Content producers have more options than ever before to have their projects reach audiences all over the world. How are distributors fine-tuning curation and helping audiences discover new programming? Which kinds of platforms work better in which territories? What is the best way to market at scale and be engaging at the same time across countries and cultures?
As the digital players continue to shake up the media landscape, traditional players have begun forging unexpected partnerships to compete against them. Old rivals have become new allies. What kinds of cooperation models are they creating in this brave new world? What are the payoffs, and what are the pitfalls? Is going it alone no longer an option?
Netflix and Amazon, the big streaming generalists, have dominated the conversation when it comes to digital platforms. But specialists have quietly been carving out their own corners in the streaming market, catering to tastes and genres ranging from foreign-language drama to horror. How do you tap into that audience, and can you go worldwide? Can you be an independent player, or do you have to have an established backer?
A session with some of today’s premier TV storytellers, who have found inspiration everywhere from old movies to modern bestsellers to some unlikely sources. How do these creators come up with stories that cross boundaries but maintain a strong sense of place, time, and character? What is the best way to tell stories with digital-savvy audiences in mind? How are streaming platforms providing new creative avenues?