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Hendrik McDermott leads an entrepreneurial digital business unit focused on NBCUniversal International’s branded SVOD and OTT TV services, primarily responsible for operating and launching new direct-to-consumer television products. In this role, McDermott leads hayu, NBCU’s all-reality SVOD service available in 11 countries (the UK, Ireland, Australia, the Nordics, Canada and Benelux.)
Previously, McDermott was a senior operational leader in NBCU International Networks, leading affiliate sales across 9 regional offices. Prior to that he was MD, KidsCo, the children’s television JV co-owned by NBCU.
McDermott joined NBCU in 2006 where he was a founding member of the international corporate development team with responsibility for territories outside North America.