Hendrik McDermottSenior Vice President - Branded on Demand at NBCUniversal International
Hendrik McDermott leads an entrepreneurial digital business unit focused on NBCUniversal International’s branded SVOD and OTT TV services, primarily responsible for operating and launching new direct-to-consumer television products. In this role, McDermott leads hayu, NBCU’s all-reality SVOD service available in 11 countries (the UK, Ireland, Australia, the Nordics, Canada and Benelux.)
Previously, McDermott was a senior operational leader in NBCU International Networks, leading affiliate sales across 9 regional offices. Prior to that he was MD, KidsCo, the children’s television JV co-owned by NBCU.
McDermott joined NBCU in 2006 where he was a founding member of the international corporate development team with responsibility for territories outside North America.