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Working as Brand Manager for Airtel Internet TV, my role requires to get strategic partnership with the local and global OTT players for aggregating their contents over our platform. Post onboarding, I am also responsible for making business cases for monetization and doing overall branding including ATL & BTL communication.
Internet TV' India's first hybrid STB, powered by Android TV, brings the best of online content to the TV screen along with a bouquet of over 500 plus satellite TV channels. Airtel `Internet TV' transforms any TV into a Smart TV and enables users to switch seamlessly between online and linear TV content with a single device.