Rachelle PetersonGlobal Director Commercial Distribution at CNNSpeaker
Profile
Rachelle Peterson is the Global Commercial Distribution Director for Turner, where she manages the company’s B2B distribution business, ensuring linear and digital delivery of CNN International and Turner feature programming to hotels and live streaming and VOD content to airlines. She also manages alliance and partnership building with the maritime, cruise, transport and other commercial sectors and her team has a special remit to develop new and exciting ideas that reflect the way that travelers of today consume content on the go.
Agenda Sessions
Women in Media Breakfast
, 08:00View SessionPanel: What potential does localised content have on the global stage?
, 10:15View SessionPanel: How can the successful measurement of media consumption habits be harnessed into new opportunities for monetization?
, 11:40View Session