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Video Exchange MENA

Hamad Malik
Chief Marketing Officer at Starz Play Arabia


Hamad Malik is Chief Marketing Officer (CMO) at STARZPLAY (, the subscription video on demand service (VOD) that streams to 21 countries in the Middle East and North Africa (MENA) as well as Pakistan.

As a seasoned marketing professional, he joined the business in 2018 to develop, lead and implement the organisation’s marketing strategy, helping position STARZPLAY as the leading VOD platform in the MENA region.

With more than 25 years’ experience, Hamad has held senior marketing roles at a host of leading organisations in the lifestyle and entertainment sector where he drove brand value through strategic marketing management. Most recently, he led the marketing team at beIN Media Group across MENA as well its key international markets, prior to which he led marketing function at OSN and LG Electronics MEA as CMO.

Agenda Sessions

  • Panel: Harnessing the power and insight of data for a better TV experience