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Video Exchange MENA

Laura Chaibi
Digital Insights and Strategy Advisor at Independant


Laura’s 20-year digital career cuts across media, telco and digital brands: Yahoo, BBC, Orange, AOL and since 2015, MBC, Middle East Broadcast Center in Dubai, UAE.

She helps companies build their visibility of the competitive and market landscape and strategically adapt to changing business and consumer behaviours that digital transformation creates. Along with media and marketing research, she helps brands bridge business models, marketing and communications across digital; she is a known specialist in digital media measurement.

Laura is CIM qualified, and member of the marketing society and the MRS, market research society in the UK. She was awarded ‘women of tomorrow’ status (IPA award) as one to watch in media. She is on several advisory boards in the USA and internationally including WIRe and I-COM, and actively supports global policy making for digital media.

Agenda Sessions

  • Panel: Harnessing the power and insight of data for a better TV experience