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Video Exchange MENA

Maria Rua Aguete
Executive Director – Media, Service Providers & Platforms at IHS Markit


Ms. Maria Rua Aguete is an executive director of Media, Service Providers & Platforms at IHS Markit.

Maria leads the strategic development and manages the day-to-day operations of a team of analysts tracking the evolution of global service providers and operators. She created the team while at Screen Digest, now part of IHS Markit, following that acquisition in 2010. Their research on service providers leverages long-standing relationships with operators in all 70+ markets covered by IHS Markit, resulting in the most comprehensive source of television and operator market intelligence in the world.

She has participated in reports, including the European Cable Yearbook and has led or been a significant contributor to many consulting projects for high profile media and technology companies, including market launch plans for an emerging television group, launching a Latin American DTT platform for a major channel group, evaluating purchase of a satellite pay-TV provider for a private equity group, performing commercial due diligence on a cable TV components business for a major international bank, competitive review and strategic analysis for a major international channel operator, review of investment opportunities in the European cable market for a venture capital group, and market report and due diligence on a localization services (dubbing/subtitling) company for an investment bank.

Maria holds a first-class degree in Economics and Business Studies from Vigo University, Spain, and an MBA with distinction from Cardiff Business School, UK. She has received several awards, including an Outstanding Alumni Award for Academic Achievement and the 2015 Research and Analysis Excellence Award.

Agenda Sessions

  • Fireside Chat: How are successful OTT and Telco partnerships increasing loyalty and extending user penetration?

  • Fireside Chat: Delivering great value through customer-first partnerships

  • Keynote Panel: How will partnerships continue to reshape MENA’s video landscape?

  • How are OTT platforms disrupting the traditional production landscape?