Video Exchange MENA is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Video Exchange MENA

Nadine Samra
Chief Business Officer, at Zee Entertainment


Nadine Samra, VP digital business Middle East and Africa for Zee Entertainment. Nadine runs the digital business and is responsible for the digital transformation in these regions. In recent years has focused on building and running all aspects of digital businesses, specifically video delivery to multiple devices through VOD solutions. She is passionate about creating innovative digital experiences for mobile and web. In 2017 has launched Weyyak, The Arabic OTT platform with over 10k hours of Arabic and Indian dubbed into Arabic content. In 2018, Nadine is launching the OTT platform Zee5 that targets the South Asian audiences with a large library of Indian content and original productions to Zee5 for MENA and Africa regions. Previously, the head of digital operations at MBC Group. She has managed several exciting digital businesses and lead them to success such as the leading Arabic VOD platform "" and the largest TV portal in ME “”.

Agenda Sessions

  • Women in Media Breakfast brought to you by CNN

  • Keynote panel: Reinventing the role of the broadcaster, telco and OTT in the era of investment and experimentation