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Video Exchange MENA

Razan Salhi
Director of Digital Media at Roya TV


Razan Salhi is the Director of Digital Media at Roya TV. She has 14 years of experience working at the forefront of digital technology and entertainment for most of her career. Her areas of expertise range from digital transformation and software development to creative online platforms development and planning across digital platforms.

Working hand-in-hand with Razan’s team, they regularly develop ideas, executions, applications, and concepts that create brand-transformative experiences across channels. In her current role, Razan’s team is responsible for the tv channel’s online/digital activities and for building and launching groundbreaking online initiatives amongst a variety of platforms such as (Video-On- Demand, eCommerce, Social Media, Online Advertising, etc).

Razan received her B.Sc. from the University of Jordan in Computer Information Systems and holds an M.A degree from the Jordan Media Institute in Journalism and New Media.

Agenda Sessions

  • Panel: Thriving in the Attention Economy: navigating interactivity and multiscreen delivery in the bid for audience engagement