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Video Exchange MENA

Richard Fitzgerald
Managing Director and Founder at SMASHI TV


Richard is Managing Director and Founder of Augustus, a ‘new media’ company, publishers of Lovin Dubai, Lovin Saudi and SMASHI TV. He has worked in the media advertising space for the since 2006 at agencies in Ireland, England and the UAE.

He successfully built a regional Social Media department at Mindshare MENA before becoming Managing Director of a creative technology start up.

In 2015 he launched a ‘new media’ company; Augustus, and has grown it to a team of 20 people with offices in Dubai and Riyadh. Augustus was recognised as Best SME Company in the 2018 MENA EFFIE Awards for their innovative publishing approach with Lovin Dubai.

Richard is fascinated about changing media consumption habits, and passionate about creating effective brand communications through native advertising, Augustus,

Agenda Sessions

  • Panel: Beyond traditional partnerships: reaching the next frontier of audience acquisition