Estelle LloydFounder at Azoomee
Estelle Lloyd is co-founder of Azoomee, the kids’ digital TV and game app available on tablets, smartphones and connected TVs. Available in over 40 countries, the app includes games, videos and messaging to have fun and learn in a safe and ad-free environment. Parents love the simplicity, value for money and peace of mind it offers: it's safe, free from advertising or in-app purchases, the content is curated by humans (not algorithms) and it has some learning games and videos too. Sold as a family subscription in app stores and by B2B2C partners including O2, Argos, Amazon and Vodafone, Azoomee is supported by the NSPCC, one of the world’s leading children's charities.
Estelle has spent her whole career in Media & Technology starting in New York working in the Tech & Media investment banking industry for 10 years. In 2006, Estelle founded her first start up in digital publishing, sold to FTSE 250 Centaur Media plc in 2011. As one of the UK’s leading female technology entrepreneurs, Estelle is an experienced public speaker and press interviewer on the subjects of financing entrepreneurial businesses, building and scaling a tech business and mobile & technology trends. As a strong supporter of women-led businesses, she is also an investor and non-executive board director to several start-ups.
How do we keep people engaged in content through user experience?, 14:45View Session